As the housing market continues to struggle to recover from the economic downturn, National Homeownership Month in June offers the housing industry an opportunity to direct the attention of the public and the media to the many benefits of homeownership.
NAHB’s National Homeownership Month Promotional Kit has resources for NAHB members and affiliated HBAs that highlight the affordable home prices, low interest rates, large selection of homes for sale and banks ready to loan to buyers with good credit as just a few of the incentives to buy that exist in the current market.
The resources in the kit include:
- Talking points on the benefits of homeownership
- A guide to using social media to promote National Homeownership Month
- National Homeownership Month radio spot scripts and website banner ads
- Consumer outreach materials including a Checklist for Finding and Hiring a Builder or Remodeler, a Top Reasons to Buy a Home handout and articles on topics of interest to current and potential home owners.
The Guide to Celebrating National Homeownership Month is the ideal starting point for members and HBAs to get ideas for events to engage the media, city and county officials, local home buyers and other members of the community in celebrating homeownership.
The National Homeownership Month Promotional Kit is available to members and HBAs at www.nahb.org/homeownershipmonth.
NAHB is encouraging members and HBAs to use these customizable resources and event ideas in June and throughout the year to promote homeownership.
For more information on the kit or any of NAHB’s public relations resources, email Gwyn Donohue, or call her at 800-368-5242 x8447.